Invisibobble
Invisibobble: Cocktail Hour with Sophie Trelles-Tvedes Media Event (Zoom)
Introduce the founder of Invisibobble brand
The Brief:
For the Invisibobble digital event, IGO PR was recruited to assist in establishing recognition of the Invisibobble product and how the founder manifested a simple idea into a large-scale company. IGO PR helped develop awareness surrounding the product and its founder through: Media Relations, Interactive PR Boxes, and an Influencer/Media e-event via Zoom.
The goal for the event campaign was to introduce Sophie Trelles-Tvedes, talk about her book, 100 Million Hair Ties and a Vodka Tonic, discuss the beginnings of Invisibobble, and gain media/influencer exposure to spread awareness of the brand without paid partnerships.
The Result:
Outlets that featured Invisibobble include: Narcity, National Post, The Vancouver Sun, Toronto Sun, Montreal Gazette, and The Windsor Star.
Client :
Date :
August 2021
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The Strategy:
Since the Invisibobble event was held via Zoom, IGO PR developed an engaging interactive experience where attendees could follow along with on the call. Each guest was sent a PR package prior to the e-event which included: A variety of Invisibobble products including Disney and Crayola collections, a Grey Tiger cocktail and mocktail kit as well as a hand-written thank you card.
The event was split into two parts. The first part was an initial meet and greet/ introduction to Invisibobble and its history. The second, a guided cocktail making class featuring a seasoned mixologist and owner of Grey Tiger. The purpose of the mixology class was to touch the roots of Sophie’s college days as she developed her brand, Invisibobble.
54 media outlets and influencers were sent PR boxes with 32 of them being strategically chosen to attend the e-event.
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