Samsung
Samsung media events (Toronto)
Grow the presence of Samsung and position it as the preeminent mobile ecosystem which offers more functionality and access to some of the most widely-used apps across devices.
The Brief:
IGO PR was assigned to help Samsung achieve maximum exposure on the new product. The client sought a collaborative event with Goodlife Fitness and pro-influencers as brand ambassadors to showcase the Samsung Galaxy Z Flip4 Phone and Watch5 interactively at the event.
The Strategy:
IGO PR planned and developed two fun and informative events in Toronto.
To achieve an interactive, experiential event, the idea of the event was to create a fun and memorable experience interacting with the Samsung Galaxy Z Flip4 Phone and Watch5 along with the best in-class Goodlife Fitness instructors. The event took place at a spacious Goodlife Fitness centre with branded décor and light refreshments.
To help raise awareness and promote the event, media relations was implemented, targeting fitness and lifestyle influencers in Toronto.
Client:
Date:
March – April 2023
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The Result:
Media coverage, and coverage of the event itself, exceeded all expectations with representatives from NOW Magazine, BlogTO, Narcity, CTVETalk, 6ixBuzz, National Post and The Kit in attendance.
To date, Samsung has achieved over 15 million impressions overall, from 58 lifestyle and beauty influencers, 10 media people, and 2 Samsung ambassadors.
Media coverage to date includes the National Post, Narcity and Yahoo.ca
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